So why should you care? Pinterest is the fastest growing segment of social media, growing faster than Google+, Twitter and Facebook. Chances are, your readers or potential readers are hanging out on Pinterest. You do not want to be blatantly self-promoting on Pinterest. The general social media rule of posting 20% promotional topics versus 80% non-promotional applies for this social media venue as well as the others. But one of the cool things about Pinterest is that each "pin" has a link that will direct the viewer back to the original place on the Internet that the photo, video or article came from. Let's say that your book is set in England and so one of your blog posts contained photos of England and a bit about the setting for the story. When you pin the England photos onto one of your Pinterest boards, the viewers will be directed back to your blog. It may be the first time that they have heard about you and your book.
Here is a screen shot of my Pinterest page. Note that my profile displays my publishing company name, the fact that I have written three books, and my web page so people can learn more about me if they so desire.
|Kim Wolterman on Pinterest