Tomorrow is The Big Read in St. Louis, a free festival designed to inspire people to pick up a good book and read. Authors will be signing their books and doing readings, the St. Louis Publishers Association will give a presentation on how to publish your own book, story book characters will roam the crowds and other entertainment will be provided. There are also booths displaying their wares, and the St. Louis Publishers Association offers the opportunity to its members to have their book(s) available for sale. I had volunteered to help staff the booth, and also will have copies of my book "Who's Been Sleeping in My Bed(room)? Researching a St. Louis County, Missouri Home" in the booth.
One of the things you always have to be thinking about as an author, particularly a self published one, is marketing your book. I try to be on the lookout for unique opportunities to find readers. Because my book definitely has a niche market, traditional book stores are not where I find my buyers. Instead I have been more successful in selling through specialty shops such as the Webster Groves Historical Society and St. Louis Genealogical Society stores, and the Missouri History Museum gift shop.
Because The Big Read attracts educators and libraries from across the area, I'm looking forward to being able to talk up my book. Unlike some authors, I welcome the chance to have my book in the libraries. Because it is set up in a work book fashion, I think library patrons will want to go out and buy their own copies once they have a chance to see the book.
If you are a self published author, I encourage you to seek out these alternative marketing venues.