Dan Poynter started the morning, so I'll begin with him. I have a lot of respect for Dan and heard him speak last year at Publishing University. He is the author of, among other books, The Self-Publishing Manual. I always tell people that if writing a book is like giving birth to a child, then Dan was my birthing coach. His book really helped me understand how to set up my publishing company as well as produce and market my first book.
- set up Google Alerts to notify you when you, your book, or your topics of interest are mentioned anywhere on the Internet
- even if you are going straight to an ebook with your manuscript, still have some print books made up to distribute for review and promotion
- doesn't recommend that you pursue brick and mortar stores, but if you feel you must then offer to do a mini-seminar there NOT a book signing
- if you are going to use different publishing company, google the name of the company + fraud or scam to see if the company is legitimate
- in 2010 with the New York publishing companies, only 10 books sold over a million copies; the average book published by them only sells 500 copies
- she recommends placing a QR code on your business cards, bookmarks, etc. so that those with smart phones can scan it and gain immediate access to your website
- make sure that the main page on your website is not static, but changes with your tweets, Facebook feeds, etc.
- Facebook is the 8th largest search engine so have a page for each of your books in addition to yourself
- guest post on the blogs that your potential readers might be following
- know who your market is and where they shop
- book marketing is a simple as pie - plan, implement, evaluate
- shopcompanion.com and mantra.com can help you determine different retailers that might sell your book
- aptac-us.org is a website that gives information on selling to the government
|Brian Jud, Judith Briles, Dan Poynter & Bob Baker|