|authors Tim Hill, Kim Wolterman & Warren Martin|
We each discussed our experiences with the actual writing process of the book, editing, design, printing options and distribution channels we have used. All of us agreed that it is best to use a professional for the editing and design functions, and not do these things yourself or with the help of amatuers. Too much is riding on how your book will be viewed and accepted. Warren found out the hard way when he hired a cut-rate editor for his book, and negative reviews began appearing on Amazon due to grammatical errors. The blessing of using Amazon is that he was able to quickly take the book down, have it re-edited, and upload the revision. He didn't have 1,000 books sitting in his garage that he would not be able to sell.
The three of us have very different ways of getting our books sold. As a children's author, Tim spends a lot of time in schools and sells his books directly to his target audience. Warren finds that most of his book sales come from Internet sales, whether through Amazon or his own website. While I do sell some books online and through presentations, the majority of my sales come through specialty shops.
I still think the best advice I ever received was to write a book proposal. I know most writers balk at this, especially if they are going to go the independent publishing route. But creating a proposal forces you to really look at why you are writing the book in the first place. Who is your audience? What other books are your competition, and what makes your book different from the others in the market? Where will you find your audience? How will you sell to them? For more on why you should write a book proposal, check out my slide presentation on the topic.