|Charles T. Farrar|
Murdoch Farm was renamed Shrewsbury Park by the company, which quickly expended $25,000 in grading the streets, putting in sidewalks, and planting trees and shrubs. The May 29, 1888 St. Louis Post-Dispatch reported that the "location is well elevated on the 'Frisco, between Harlem Heights and Old Orchard, at an altitude that affords an extended view of the surrounding country."
On May 22, 1889 Charles Farrar and his wife, Nancy Gorman Farrar, sold the land they had purchased from James Farrar in 1888 to the Shrewsbury Park Land and Improvement Company for $79,800. The first subdivision of Shrewsbury Park was platted on June 17, 1889 and subdivided into lots measuring 50' x 150', with the second, third and fourth subdivisions quickly following. Farrar and Tate were busy urging St. Louis residents who could pay $10 down and $10 a month to avoid "all the discomforts of the city, viz.: excessive taxation, noise, smoke, soot, heat in the summer, crowds, bad odors and infectious diseases" by moving to "the country", and specifically to the Shrewsbury Park subdivision laid out on the Murdoch Farm. The cost of each lot was $100. When the fourth subdivision was ready to be sold, the pricing was set at $5 down and $5 per month for the lots were that were located within the St. Louis City limits because they were subject to "excessive city taxes." Additionally, Shrewsbury Park Land and Improvement Company paid the taxes for two years on the city lots.
|Shrewsbury Train Depot|
|St. Louis Exposition & Music Hall|
|Shrewsbury Park miniature|
Perhaps the exhibition paid off for them. On September 22, 1889 the St. Louis Post-Dispatch, reported the sale of lots in Shrewsbury Park. Many transactions had taken place during the month, with sales totaling nearly $12,000.