Friday, June 17, 2011

How Much is Too Much?

Well, the proof of my dad's book arrived yesterday at 5:15, thanks to my trusty UPS man in brown. My first impression was, "Man this box is small!" My second was, "Man this book is small!" After a quick glance at the cover (which looks great!), I had to set the book aside because I was in the middle of an online chat with my daughter in Prague. After that I had to prepare supper, eat and do the clean up. Then I sat down to look at the book. I am seriously concerned that I have priced the book too high at $9.95.

Before deciding on a price I went to the bookstore to look at other books in this genre and of a similar size. Most of them carried a higher price tag. I also knew what my expenses were on the book, except for the price that Lightning Source will charge me to buy my own. I also know how much time I put into scanning documents, doing the research, and writing the book. There are some fantastic historical documents that appear in the book, and some of them can't be found anywhere else. The price seemed fair at the time. But now when I look at the size, I am not so sure that people will be willing to pay that much for it.

It is not a done deal yet. I could send the book back to the designer, and she could modify the price that is listed on the order form inside the book as well as in the bar code on the back cover. This, of course, would incur additional expenses. Or I could try the book at this price and if it doesn't sell, then make the changes. And any books I sell myself can obviously be sold at whatever price I want. I could make the audience feel that I am giving them a real break. I think I will bounce the whole price thing off of some other authors and book sellers before I make a decision.
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