Thursday, June 23, 2011

The Price is Right

After discussing my book price with my representative at Lightning Source (LSI), as well as showing the proof to a couple of established authors, I decided to leave the book price at $9.95 for right now. As one author pointed out, I will be discounting the book 55% for all wholesale outlets, so I need to make sure I make something off of each book once the printing costs are taken into consideration. Not to mention trying to recoup the cost of layout and design fees. My Lightning Source rep said he is very interested in WWII history, and because this book is high quality, he would not hesitate to pay $9.95 for it. (Hope he puts his money where his mouth is!)

The next decision I had to make was how many copies to order for myself. I get the books greatly discounted from LSI, in fact much less than I anticipated. I know I could not have gotten them printed in St. Louis for this price. I decided to start with an order of 20 copies since I had to pay for postage and it wasn't that much more to ship 20 than to ship 10. I know I will easily sell 10 to my family members, and I will be marketing the books to some Cincinnati retail outlets as well. I also need to mail one copy to the Library of Congress as required by my application for a Library of Congress number.

With regards to my smashwords.com account and my ebook Keys to Unlocking House History, I am still waiting to be approved for the premium catalog. Normally this takes two weeks, and I resubmitted for inclusion on June 15th. I was hoping that since this was a re-submission and that I hired a designer familiar with smashwords to make the changes, I would breeze through a second time. Apparently not.