Sunday, October 21, 2012

Show Me the Blog 3.0

Show Me the Blog
For the third straight year Danyelle Little aka The Cubicle Chick put together a fantastic two day social media and blogging conference in St. Louis. This year's event was held October 19th and 20th at the St. Louis Regional Arts Commission (RAC) on Delmar in the Loop. It was an interesting venue, and one that I had not been to before. On Thursday night, the folks from Time to Play hosted a social event at the RAC for us to get to know each other as well as their company. I had some fun with the Fibber game before Kitty of kittybradshaw.com and I got our butts kicked by Kristi of liveandloveoutloud.com and Rai of swa-rai.com while playing Scrabble Catch Phrase.
This is what happens when you are a Fibber!
Time to Play

So I took myself over to learn some anger management skills. And then I had a piece of cake :)

Friday was all about social media. My big takeaways from the day were as follows:
- I need to be making Youtube videos!
- bloggers need to see themselves as media companies
- there are tools withing Google+ that I have not been taking advantage of
- I need to research how my blogs appear on mobile devices
- photographs add to your blog both from a visual and a searchable perspective
- guest blogging can add to your credibility and your following

Saturday was chock full of blogging topics. Since I forgot my iPad and my phone, I was tweetless in St. Louis for part of the day until Danyelle generously lent me her Macbook. I also had to take notes with a pen and paper. Can you imagine? Ha. Here is a summary of what I learned on Saturday:
- follow up on any queries you have sent out as story ideas
- engage with brands through social media and stay on top of what they are doing
- affiliate marketing can be a good way to supplement your income
- learn to create compelling headlines for your blog posts
- make use of group Pinterest boards and webmaster tools
- become collaborators with similar bloggers, not competitors

Kim Wolterman
Also on Saturday I presented Beyond the Blog: Tips for Turning Your Blog into a Book. I was a little nervous that no one would attend my breakout session as powerhouse Nick Gilham was talking about Personal Branding in the main conference room. But I had 16 attendees, which was great as people could then interact. I had a lot of fun coming up with the slides for the presentation, and I think it went well.

The day wrapped up with Stef Pollack, a smart choice of speaker for the end of a long, two day conference. Stef is an effective and entertaining presenter with a lot of helpful information to share. Danyelle once again outdid herself with Show Me the Blog 2012. I can't wait to see what she comes up with for next year!

Cupcake Project

Stef Pollack



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