|The Chosen Ones|
|Tony Meale interviewed by Channel 12|
Of course Tony could not have predicted that LeBron James and the Miami Heat would indeed appear in the finals this year when he decided to write a book highlighting the tenth anniversary of the 2002 state championship game in which Roger Bacon High School became the only Ohio team to beat LeBron James and his teammates from St. Vincent-St. Mary High School. But the finals do include the Heat, so Tony is able to capitalize on the media exposure. And what exposure there has been! Tony has appeared on television, the radio and on Internet radio programs discussing his book and the Roger Bacon team. And those are only the things I know about. What I will say about Tony is that he makes it very easy for the press - he interviews well, he is personable and, most importantly, he is passionate about his topic.
For my part I have posted YouTube videos of the film I shot at the book launch as well as of the photos I took at the event. Since YouTube is the second largest search engine in the world, I think the videos will help garner exposure for the book and Tony's website, www.thechosenonesthebook.com.
The takeaway from all of this is to carefully plan the launch of your book. Most of us won't have LeBron James to hang our hats on, but there may be other media events or calendar events that you can work with. For example, a book on the history of ice cream could be launched on National Ice Cream Day. Here is a website where you can see usual and unusual calendar celebrations. There are other websites out there as well. The media will be looking for stories to cover for these special days. Make their job easier, and they will help you promote your book.
|Tony Meale and Kim Wolterman|