Wednesday, June 27, 2012

Social Media for Publishers

At this month's St. Louis Publishers Association meeting, local social media expert Erica Smith shared some tips on how authors can make the most of their social media platform. While at first glance it may seem overwhelming with all the social media options available right now, Erica suggests picking the one or two that you enjoy most and maximizing those. Don't try to have an active presence on all the sites or there will be no time left to do anything else. Here are some of the other tips I learned at the meeting:

- you have to engage, be transparent, be relevant, and have a strategy
- the best time to tweet is between 1:00-3:00 p.m. Monday thru Thursday
- the average Twitter user is 33 years old, 59% are women, 35% tweet at least once per day and stay on Twitter an average of 12 minutes
- females make up 56% of Facebook users
- have a good profile picture on Facebook because it will show up so small in the news feed
- the secret to Facebook is images - post them!
- use Events on Facebook to promote book signings or other events
- the best time to post on Facebook is 1-4 p.m. Tuesday thru Thursday
- Pinterest is a photo based social media site that is growing rapidly
- the average age of a Pinterest user is 35, and 82% are females who will spend more time here than on any other social media site
- Tumblr is used by the 18-22 year old crowd, more females than males, and the average time spent here is 2 1/2 hours per week
- Tumblr is most active on Friday nights, with lots of fashion, music and profanity
- men are more likely to be found on Google+ and LinkedIn

So pick your favorite form of social media, be active (during the best times and days of the week) and be relevant for your readers. Happy promoting!

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