What is amazing to me is that he has already had two radio interviews, one television interview that will air on the night time news in Cincinnati (one half tonight and one half tomorrow night, no less!) and a news station in Florida has interviewed one of the basketball players who appears on the cover of Tony's book. The video of the interview is online along with a mention of where you can buy the book. Why all the interest in a book written by a 27 year-old first time author? You see, Tony's book is called The Chosen Ones with the subtitle The Team That Beat LeBron. It is about the only Ohio high school team to ever beat LeBron James, and at the state championships no less. It has been ten years since the upset, but people in Ohio still remember the game. The fact that the book releases on Sunday, the day after the last game of the Eastern Conference finals in which LeBron will play a key role, is no coincidence. Tony has planned his marketing campaign well.
|The Chosen Ones|