Pinterest for Authors

Pinterest page of Kim Wolterman

Recent statistics show that Pinterest is the third-largest social media site, with 104 million visits per month. Facebook clearly leads the way with 7 billion monthly visits, while Twitter comes in second with 182 million visits. Pinterest visitors stay on the site longer than any other social media sites, and users are predominantly females between the ages of 25-44. It is easy to open a Pinterest account, and then you can begin creating your boards and start pinning.

One of the biggest benefits of Pinterest for users is that the system automatically links back to the source of the pinned photo or article. So if you have a board of photos from your blog, for example, when someone clicks on the photo they will be taken to your blog. And if they pin the photo to their Pinterest board, then all of their followers are now potentially exposed to your blog. There are some copyright issues floating around right now, so I mostly pin my own photos or those where I feel proper credit has been attributed to the photos.

Here are some examples of how authors can use Pinterest boards to either assist in the writing process or promote (subtly) their books:

- Show some visual elements from your books, either actual photos from the books or images that inspired you when writing them. For example, since I write about house research, I might want to create a board of photos of historic homes. If you write historical fiction you might have boards of photos from the time period in which you are setting your book.

- Pin the covers of books in your same genre, including your own.

- Pin photos from your book signings or speaking engagements, as well as those you have attended from other authors.

- Get creative. Where do you want to travel? In what location would you rather be writing? How about one for cool libraries?

Pinterest is one more bullet in the social media arsenal for authors. As with other forms of social media, the emphasis should be on "social". Interact with your followers, and find others to follow as well.