|Publishing University vendors
My first breakout session was on marketing strategies for finding new readers, and I didn't pick up too much there. Next I went to one on promoting your books to online communities. Key takeaway is that the average Facebook user has 133 friends, so use your friends to get them to spread the word about your books to their friends. Following the luncheon I listened to marketing strategies for reaching a niche market. Find out what the reader's problem is and tell them how you can solve it. For the last session of the day I went to the panel discussion on tips from authors who are with small publishers but have large sales. It was an inspirational hour and fifteen minutes. And who doesn't love a cowboy writing historical western romance novels?
|Reid Lance Rosenthal